Once you start making sales from digital products, you won't ever turn back. I speak from experience.

"I've been creating and selling digital products for years now and it's one of the best things I've ever done for my business and my family. Once you create your product, there's minimal time involved and you can sell them over and over. Whether you make a couple hundred dollars a month or thousands, that money will have a real impact on your business and your life, ultimately giving you more freedom." - Amanda Hamilton, Just Add Your Brand

Digital products are one of the easiest ways to create recurring revenue without needing inventory or a warehouse. Whether you’re a coach, creator, or small business owner, learning how to sell digital products can open the door to scalable income and time freedom.

In this guide, you’ll learn:

• How to create a digital product to sell

• The best platforms to host and sell your product

• Simple, no-fuss ways to start marketing your offer

Let’s break it down step-by-step.

Why selling digital products is a smart business move

If you’ve ever wondered “Is selling digital products profitable?”—the short answer is: yes.

In fact, digital products can be one of the most profitable online business models because:

• ✅ No inventory or shipping required

• ✅ 100% profit margin after the initial creation

• ✅ Sell the same product over and over

• ✅ Easy to update, improve, or bundle

• ✅ Works well for side hustlers and full-time creators alike

From downloadable templates to printable planners, eBooks to online courses, there are endless opportunities to turn your expertise into a product people will pay for.

How to create a digital product to sell

Before you can sell something, you need to create it—and that starts with solving a specific problem for a specific type of customer.

1. Choose a niche and identify a problem to solve

Think about what your audience asks you about. What shortcuts can you give them? What knowledge or tool would save them time, energy, or money?

2. Validate the idea

• Ask your audience via polls or DMs

• Check what’s trending on Pinterest, Etsy, or Google

• Search for similar products others are already selling

3. Pick your product type

Some beginner-friendly formats include:

• Canva templates (for social media, planners, business tools)

• Ebooks or guides (great for coaches and service providers)

• Printables (calendars, checklists, coloring pages)

• Courses & mini-courses (video tutorials, PDFs, mini-lessons)

• Spreadsheets (trackers, calculators, planners)

"You might wonder, would people really be willing to pay for a PDF or Google doc? The answer is, yes. It's not the document they're paying for, it's the transformation that the document will provide that they're after. If it solves a real problem, people will want it." - Amanda Hamilton, Just Add Your Brand

4. Create it using free or low-cost tools

• Canva (design templates or guides)

• Google Docs / Notion (ebooks, workbooks, checklists)

• Loom or iPhone (video lessons)

• Kajabi or Stan.store (for online courses)

How to sell digital products step-by-step

Once your product is created, here’s how to actually sell it:

1. Finalize your product

Export your files (PDF, PNG, MP4, ZIP, etc.) and test the user experience. Make it easy to download or access.

2. Choose a platform to sell on

(Scroll down to the next section for the best platform options.)

3. Set your price

Ask yourself:

• Is this a quick win? (Consider low-ticket pricing)

• Does it provide deep value or transformation? (Mid- to high-ticket)

• Should I offer a freebie version to grow my list?

4. Create a product page

Your product page doesn’t have to be fancy, but it should include:

• A clear, benefit-focused headline

• A short description of what the product is and who it’s for

• Visual mockups or screenshots

• Testimonials (if you have them)

• A clear “Buy Now” or “Download” button

Note: There's no need to create a sales page at this stage. Focus on getting sales and refining the product. Once your product is formally validated, you can build out a sales page if you like.

5. Set up payment + delivery automation

Tools like Gumroad, Shopify, Stan.store, or Kajabi can handle checkout and automatic delivery for you.

Where to sell digital products (best platforms)

There are several great platforms to host and sell your product. Your best choice depends on what you’re selling and how much control you want.

Etsy

• ✅ Great for printables and planners

• ✅ Built-in search traffic

• ❌ Not ideal for all digital products (like video courses)

• 💡 Pro tip: Start with at least 9 products to boost visibility

Gumroad

 Great for selling templates, guides, and other digital downloads.

• ✅ Super easy for creators and beginners

• ✅ Handles VAT and taxes

• ❌ Less customizable
  

Stan.store

Ideal for influencers and creators promoting directly from Instagram or TikTok.

• ✅ Perfect for creators who are active on social media

• ✅ Link-in-bio storefront makes setup simple

• ❌ Fewer customization options
  

"I've tested it and love it for its simplicity (even though I don't use it personally). I also enjoy interacting and purchasing from other creators' Stan.stores. If I was primarily selling via social media, this would be my go-to platform. It's truly designed to be a mobile-first experience." - Amanda Hamilton, Just Add Your Brand

Your own website (Kajabi, Squarespace, WordPress, etc.)

Best for entrepreneurs who want to build a business, not just a storefront.

• ✅ Total brand control and customer experience

• ✅ Better for building long-term assets (blog, email list, SEO)

• ❌ More setup involved
  

How to market a digital product & get your first sales

You don’t need a complicated launch or big audience to start selling. Here’s a super simple, low-pressure way to start getting your product in front of people:

1. Post your product on a platform with built-in traffic (like Etsy)

Etsy is a great place to get started, especially for printables or templates.

What to know:

• ✅ Built-in audience

• ❌ Not ideal for courses or service-based products

• ❌ You’ll need to learn Etsy SEO and shop optimization
  

2. Promote it on your website

Add it to your main menu, homepage, or blog sidebar. Use a clear product image and short call to action.

3. Add the link everywhere you show up

Drop your product link into:

• Instagram + TikTok bios

• Pinterest profile + pins

• Email signature

• Link-in-bio tools like Stan.store or Linktree

4. Start sharing about it

Don’t overthink it—just start telling people:

• Why you created it

• Who it’s for

• What it helps them do

• Sneak peeks, testimonials, or reviews

You can repurpose one message into a post, story, reel, pin, and email. Keep it conversational and consistent.

Quick tips to boost your sales and conversions

• Use mockups to help buyers visualize what they’re getting

• Offer a limited-time bonus or launch discount

• Add testimonials or quotes from beta testers

• Keep your sales page simple and benefit-focused

• Create urgency (limited-time or limited-quantity offers)

Final thoughts: Start small, sell smart

You don’t need a big audience, expensive tools, or a 10-product shop to get started. You just need:

• One problem-solving product

• One simple way to sell it

• One way to start telling people about it

The more you take action, the easier it gets. Over time, your product library, customer base, and passive income potential all grow.