If you’ve ever thought, “Maybe I need to work on something new to boost sales,”—pause right there.

Because what if the fastest way to bring in more revenue isn’t launching a new product, service, or offer… but squeezing every last drop out of what’s already working?

Enter: the Squeeze the Orange strategy.

It’s a smart, strategic marketing move that helps you boost sales by doubling down on your top-performing offers, content, and funnels. No starting from scratch. No shiny object syndrome. Just a focused way to get more results from what’s already proven.

Let’s break down how this simple (but powerful) approach can help you grow faster—without doing more.

What is the “Squeeze the Orange” strategy?

It’s simple. Instead of hopping to the next product, post, platform, or idea, you lean hard into what’s already performing.

It could be a best-selling mini-course, a high-converting sales page, an email that got replies, or a reel that exploded.

The goal? Maximize what’s working. Milk it. Stretch it. Repurpose it. Promote it again.

Most business owners move on way too fast. But when something clicks, your first thought shouldn’t be, “Cool, what’s next?”

It should be, “How can I squeeze even more results from this orange?”

Why this strategy works so well

Let’s get tactical:

• It builds momentum. Instead of starting from scratch, you build off something that already has traction.

• You already have data. You’re not guessing. You’re making smart decisions based on real results.

• You save time. No need to reinvent the wheel—you’re optimizing the assets you already have.

• It compounds. The more you promote and refine something that works, the more trust, traffic, and conversions it generates.

It’s like putting gasoline on a fire that’s already burning.

How to identify what’s working in your business

If you’re wondering where to start squeezing, here’s your checklist:

✦ Offers

• What digital product, offer, or service is bringing in the most revenue?

• Which offer, product, or service has the highest conversion rate?

✦ Content

• What blog post gets the most organic traffic?

• Which Reel, Pin, or TikTok got the most saves or shares?

• What email got the most clicks or replies?

✦ Funnels

• Which lead magnet has the highest opt-in rate?

• What sales page gets the most consistent conversions?

Hint: You probably already know the answer. It’s the thing you keep hearing about, keep getting DMs about, or keep seeing results from.

7 ways to squeeze your best-performing “orange”

Once you’ve identified what’s working, here’s how to multiply the results:

1. Run an ad to your highest-converting freebie or sales page.

You already know it works—get more eyes on it.

2. Resend your top-performing email to subscribers who didn’t open.

Don’t assume everyone saw it. A second send can double your results.

3. Repurpose a viral post into new formats.

Turn a high-performing caption into a carousel, a story series, or an email.

4. Create a “lite” or premium version of your top product.

If they loved the original, they’ll likely buy more from the same concept.

5. Use testimonials from that offer in new marketing.

Let your past buyers do the selling for you.

6. Add urgency or a new bonus to revive interest.

Flash sale? Limited-time bonus? New price tier? Try it.

7. Pitch the same offer on a new platform.

Maybe your Instagram audience has seen it—but your Facebook followers haven’t. Spread it wider.

Real-world example: How this strategy scales

Let’s say you launched a $29 mini-course and made a handful of sales. Most people would start thinking about their next course or freebie. But you? You squeeze the orange:

• Add a $7 order bump and a $35 upsell.

• Share a student success story as a new post and email.

• Run a live challenge to bring in new signups.

• Turn your best email from the launch into a nurture sequence.

Suddenly, your same product is bringing in 3x the revenue, without creating anything new.

When to stop squeezing (or pivot)

At some point, the orange will run out of juice. Here are signs it’s time to shift:

• Your ROI is dropping despite promotion.

• Engagement has noticeably decreased.

• Your audience is ready for something new.

• You’re personally feeling bored or disconnected from it.

That’s your cue to look for your next orange—but not before.

Final thoughts: Squeeze first, create later

The most successful digital product creators aren’t constantly creating—they’re relentlessly optimizing.

If you have a product, post, or piece of content that’s working… don’t ditch it. Don’t get distracted. Don’t move on too fast.

Squeeze the orange.

Then squeeze it again.

Then—and only then—go find a new one.