If you’re a salon professional looking to grow your business, 2025 is the perfect time to start offering digital products. Whether you’re a hairstylist, esthetician, or salon owner, selling digital products is a great way to diversify your income and reach new customers — both locally, nationally, and globally, yes really!
In this post, we’ll explore the best digital products to sell in 2025, and we’ll break it down into two categories: B2B (business-to-business) and B2C (business-to-consumer, aka your customers and clients). This way, you can tailor your offerings to either individual clients or fellow beauty professionals. Let's dive in!
Selling digital products offers a ton of benefits, whether you're aiming to reach customers or other businesses:
Adapt to What Your Audience Already Loves: Clients love the flexibility of learning and shopping online, and businesses need tools to run efficiently. Digital products are the perfect solution for both audiences.
Reach a Wider Audience: Selling online allows you to expand your reach beyond the local area. You can help people around the country or even the world with your expertise and create new opportunities for your salon.
Create Passive Income: Once your digital products are created, you can sell them again and again, bringing in income without having to keep a busy schedule. This is a great way to supplement your in-person services.
Cheap and Scalable: Digital products have low overhead and no shipping costs. Whether you sell one product or 1,000, it’s all the same effort, making it easy to scale your business.
"It may seem farfetched to build a national or even global audience and customer base, but let me tell you it's totally within reason. I'm located in Nebraska and I have template customers from around the world." - Amanda Hamilton, Just Add Your Brand
Salon professionals have a variety of options when it comes to creating digital products. Let’s break it down into two main categories: B2C (for consumers, aka customers & clients) and B2B (for other salon businesses).
These products are aimed at individual clients who are looking for ways to enhance their beauty routines, learn new skills, or access professional advice from the comfort of their home.
Online courses are a great way to share your expertise with clients who want to learn how to take better care of themselves. You can offer tutorials, tips, and more that help them improve their hair, skin, and beauty routines.
Hair Styling Techniques: Create fun, easy-to-follow courses that teach clients how to style their hair at home.
Skincare Routines: Help clients develop personalized skincare routines, teaching them what products to use and how to achieve healthier skin.
Client-Specific Courses: You can also create niche courses for specific needs, like “How to Care for Curly Hair” or “How to Achieve a Professional Blowout at Home.”
E-books are another great option, providing clients with actionable tips and easy-to-read resources that they can refer to whenever needed.
Haircare and Skincare Tips: Share your professional insights into hair and skincare routines, giving clients the tools they need to keep their beauty game strong between salon visits.
Beauty Routines for Busy People: Create a guide for clients who are always on the go, showing them quick beauty hacks and time-saving tips for a flawless look in no time.
As a salon professional, you're probably already recommending products to your clients every day—shampoos, conditioners, styling tools, and skincare products. Why not get paid for those recommendations? Affiliate selling allows you to earn commissions when you promote the products you already love and use.
Yes, we of course hope that clients purchase products before they walk out of your door, but they may not be ready to buy just yet, which is where affiliate marketing on your website comes in.
Earn Commission on What You Already Recommend: Whether you’re suggesting a product during a haircut or telling a client about your favorite serum, you’re probably already helping them make purchasing decisions. Now, you can earn a commission when they buy through your affiliate links.
Create an Online Storefront: By joining affiliate programs with brands you trust, you can set up a personalized affiliate page or storefront on your website or social media. When clients ask about the products you use, you can send them directly to your affiliate page to purchase, earning a percentage of the sale.
Post-Appointment Promotion: Clients might forget to buy products during their visit, but by sending out a follow-up email or post-appointment social media post with your affiliate links, you can give them a chance to purchase after they've left your shop. This creates another opportunity for you to earn commission!
It’s Seamless: You don’t have to hard-sell anything. Simply sharing your genuine recommendations and linking to the products you trust can lead to passive income without feeling like you’re pushing sales. Clients appreciate your expert advice, and they’ll be more likely to buy through your affiliate links.
"Don't hesitate to add affiliate marketing to a course or ebook. That's a double whammy!" - Amanda Hamilton, Just Add Your Brand
Live workshops are a fantastic way to engage with clients in real time, offering hands-on learning experiences while promoting your expertise. These can be scheduled one-off events or recurring sessions based on popular topics your audience wants to explore.
Interactive Hair and Skincare Workshops: Host live, interactive workshops where clients can join you virtually to learn new techniques or ask questions in real-time. For example, you could teach clients how to create the perfect blowout or manage their specific hair type.
Personalized Consultations: Use live workshops to offer personalized advice on clients' beauty needs. This can include group Q&A sessions where clients ask about skincare routines, product recommendations, or how to maintain their color or style at home.
"Run these live once and turn that recording into a course that buyers can purchase on demand." - Amanda Hamilton, Just Add Your Brand
If you're targeting other salon professionals or beauty businesses, here are some digital products you can create to help them run their businesses better and offer valuable training.
Salon owners and professionals are always looking for ways to improve their skills and grow their businesses. Offering business-oriented courses is a great way to help them level up.
Salon Management and Marketing: Teach salon owners how to manage their staff, create customer-centric marketing campaigns, and grow their brand online.
Advanced Hair Techniques: If you’re a hairstylist, you can create advanced training courses to help other stylists perfect techniques like coloring, cutting, and texture services.
Salon owners need all sorts of tools to help them streamline their operations. If you’ve developed systems that help your salon run smoothly, you can create templates or resources to sell.
Client Consultation Forms: Ready-made templates for different beauty services like hairstyling, facials, and makeup application. These forms help salon owners maintain a professional appearance while staying organized.
Appointment Scheduling Tools: Offer downloadable scheduling systems or templates that salon owners can use to manage bookings more efficiently.
Salon Business Budgeting Tools: Create easy-to-use budgeting spreadsheets or financial planners that help salon owners track their income, expenses, and profitability.
For salons with multiple employees, online training can be a great way to ensure everyone is on the same page, whether it's customer service or new beauty techniques.
Customer Service Training: Help salons create a positive environment by teaching staff the best ways to handle clients, deal with complaints, and maintain customer satisfaction.
Product Knowledge and Sales: Offer training on the latest beauty products and how to effectively sell them to clients, boosting both retail sales and client satisfaction.
Salon Techniques You’ve Mastered: If you’ve developed unique techniques or perfected certain services, create online training that teaches other professionals how to master those skills. Whether it’s a signature haircut, color technique, or treatment, your experience can be incredibly valuable to other salon teams looking to learn new methods.
Marketing digital products for salon professionals requires different strategies depending on whether you’re targeting clients and customers or other salon businesses. Here’s how to get your products in front of the right people.
Leverage Social Media: Use Instagram, TikTok, and Pinterest to promote your courses and products. Share styling tips, before-and-after transformations, and customer success stories to get people interested.
Collaborate with Influencers: Partner with beauty influencers who can promote your products to their followers, helping you expand your reach and build credibility.
Email Campaigns: Build an email list and offer value by sending beauty tips, product updates, and exclusive discounts. A well-curated email campaign can encourage repeat sales and client engagement.
Build a Network: Connect with other salon owners and beauty professionals through LinkedIn or industry-specific groups. Share your digital products in these communities to establish credibility.
Offer Testimonials and Case Studies: Show how your digital products have helped other salon businesses improve their operations, grow their clientele, or increase profitability.
Content Marketing: Write blog posts, create videos, or host webinars that show how digital products can help salons solve common problems like improving customer retention or streamlining their operations.
Salon professionals have an amazing opportunity to grow their business and boost income by creating and selling digital products in 2025. Whether you’re helping clients improve their beauty routines or offering salon owners tools to run their business more efficiently, there’s a digital product waiting for you to create.
By focusing on both B2B and B2C audiences and offering valuable content that speaks directly to their needs, you can create multiple revenue streams and expand your business online. Ready to dive into the world of digital products? Start creating yours today and take your salon business to new heights!
Whether you’re looking to sell courses, promote products you love, or help other salons streamline their operations, there’s never been a better time to start selling digital products. Start creating today and watch your salon business grow in 2025!
Amanda Hamilton is an award-winning designer and web developer with over 20,000 hours of experience in websites, design, and online marketing.
Note: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. I only recommend products I use and love. ♥
